Genova Red - 7NCG

Yes Madison Reed Radiant Hair Color Kit is a permanent hair color formulated for 100% gray coverage, including resistant and stubborn grays.

For especially hard-to-cover grays, our Knockout shades (identified by 'NNN' or 'NNA' and a '.5' in the level) deliver extra pigment for maximum coverage. A small number of vivid shades are designed for color impact rather than gray coverage; these are noted in the product details and do not include an 'N' in the shade name. Not sure which to pick? Take our Color Quiz or see our Gray Coverage Guide.

It's salon-quality you apply at home. Madison Reed Radiant Hair Color uses the same permanent formula applied by professional colorists at Madison Reed Hair Color Bars — the difference is you apply it yourself.

Crafted in Italy with micro-pigment technology for natural-looking depth and dimension (not the flat, one-tone result common with traditional box dye), the ammonia-free formula is infused with keratin, argan oil, and ginseng root extract to nourish hair during the coloring process.

Take our free 2-minute Color Quiz which recommends a personalized match based on your current hair color, gray percentage, and desired result. 

Need more help? Connect with our team of licensed colorists for one-on-one guidance. And if your shade isn’t the perfect match, Madison Reed offers a 100% money back guarantee, so you can try your shade risk-free.

Permanent color can lighten your natural, uncolored hair by up to two levels. However, color cannot lift color, meaning it won't lighten hair that's already been dyed. 

If your hair is currently colored and you want to go lighter, our Prime for Perfection treatment can help gradually fade and lighten your hair by about half a level. You can use it 2–3 times for cumulative lightening — a gentler, more controlled alternative to color removers or bleach.

No - and doing so can make your color go too dark or muddy over time. Apply permanent color to your roots only at each touch-up, then refresh mid-lengths and ends with a Color Reviving Gloss.

This is exactly how professional colorists handle salon touch-ups: it keeps your overall color balanced without over-processing the lengths.

Madison Reed permanent hair color lasts until new growth appears, with most people touching up roots every 4–6 weeks.

To extend vibrancy between applications, use a color-protecting shampoo and conditioner ColorSolve, and refresh tone with our Color Therapy Hair Mask, a deep-conditioning hair mask that doubles as a color refresh.

Yes. Madison Reed permanent hair color is an ammonia-free hair color that delivers consistent and reliable gray coverage, even on your most stubborn grays.

The formula follows a Smart 8-Free standard, meaning it is made without eight common harsh ingredients often found in traditional hair dye:

• - No ammonia
• - No parabens
• - No resorcinol
• - No PPD
• - No phthalates
• - No gluten
• - No SLS
• - No titanium dioxide

All Madison Reed products are cruelty-free and Leaping Bunny certified.

Yes. Madison Reed permanent hair color is dermatologist-tested and clinically proven to be non-damaging to hair and scalp health*.

The formula is works across all hair types and textures, including both natural hair and color-treated hair, and is infused with keratin, argan oil, and ginseng root extract for shiny, healthy-looking hair that is nourished during the coloring process. All Madison Reed products are also cruelty-free and Leaping Bunny certified.

*According to an independent clinical study.

Yes. All Madison Reed hair color and care products are Leaping Bunny certified and cruelty-free, meaning our products are never tested on animals.

Each Madison Reed Radiant Hair Color Kit includes everything you need to color your hair at home and achieve salon-quality results, including:  

• - Radiant Cream Color - our permanent hair color formula
• - Conditioning Color Activator
• - Barrier Cream
• - Cleansing Wipe
• - Color-Protecting Shampoo
• - Color-Protecting Conditioner
• - Protective Cap
• - Gloves
• - Step-by-Step Instructions

If you have long, thick, or very dense hair, we recommend selecting the “extra tube” option at checkout so you have enough product for full coverage.

Yes. When you subscribe, you can save 15% on every color kit and receive a free welcome gift. You can also set your preferred delivery frequency and pause or cancel anytime.