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Prime For Perfection

Prime For Perfection

Name: Prime For Perfection
Brand: Madison Reed
SKU: PRIME
Price: 24.00 USD
Availability: InStock
Rating: 3.10 (737 reviews)

Hair Primer

From $24.00

Pre-color hair primer is the essential prep step before you color to remove excess color buildup that makes hair color look dull or too dark - formulated without bleach or peroxide.

Madison Reed Prime for Perfection is a pre-color hair primer that removes excess buildup of artificial pigment before you color. Repeated all-over coloring layers pigment on the mid-lengths and ends - that's why color can start looking dull or too dark. Prime for Perfection lifts that buildup gently, without bleach or peroxide, so fresh color goes on even and true.

Best for anyone whose color has been coming out darker or duller than expected: use it as the prep step before coloring to reset your canvas for even, vibrant, flawless results.

Use every 3-4 times you color, or whenever your color looks dark or too dull
Each tube contains a single application for shoulder length hair
Does not affect underlying natural hair color
Includes one pair of gloves and a protective cap
Smart 8-Free: no ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
Cruelty-free & Leaping Bunny certified

1. PrepBegin with dry hair and put on gloves.
2. ApplyApply the primer directly from the tube—no mixing required. Starting at the back of the head, work in 2 inch sections, massaging away from the scalp toward the ends, fully saturating all areas of your hair which have been previously colored.
3. ProcessCover with cap and leave on for 20 minutes.
4. RinseRinse with warm water and shampoo thoroughly, paying attention to the lengths and ends of hair to ensure all primer is rinsed off. Shampoo a second time. Hair may be lighter in appearance with more golden tones. This is a normal part of the process.
5. Dry + ColorFully dry hair and color with Madison Reed Radiant Hair Color Kit.

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Have questions about this product? I’m here to help!

Ask Madi

Have questions about this product? I’m here to help!

Reviews

Pre-color hair primer is the essential prep step before you color to remove excess color buildup that makes hair color look dull or too dark - formulated without bleach or peroxide.

737

Laura G

Location: BUENA PARK, CA

Jun 19, 2017

Hair type: Straight

Amount of gray: Some gray

Works well!

I used it for the first time right before I changed to a slightly lighter hair color. The results were exactly what I wanted. I plan on using it every third time I color to keep the color where I like it.

Verified reviewer

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Peggy G

Location: LOS GATOS, CA

Jun 20, 2017

Hair type: Wavy

Prime for Perfection

I am so pleased that I used this product! I have been coloring my hair with permanent hair color for three years. I used Prime for Perfection for the first time on Thursday. I had a scheduled appointment at the Madison Reed Color Bar in San Francisco for the afternoon of the 15th, so I used Prime just prior to the appointment because my hair felt like it had gotten too dark. The product promises to remove the excess build up of color allowing it to best receive the new color. It worked fabulously! My hair felt clean and healthy and ready for Radiant Cream Color. I will continue to use Prime in the future as directed every 3 - 4 times I color. I highly recommend this product!

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Nicole W

Location: VIRGINIA BCH, VA

Jun 20, 2017

Hair type: Wavy

My hair is in love...and so am I!!

This product not only removed old, artificial color from my hair, but it made my waist-length hair superbly soft and manageable! Seriously, how did Madison Reed work this magic?!

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DEBORAH L

Location: VISTA, CA

Jun 20, 2017

Hair type: Wavy

Excellent

I used this product all over my hair before coloring. I had to shampoo three times to get it all out and I have short hair. However, the color was beautiful and it grabbed well all over my hair (on the very short hair 1/2' or less on the back, as well as on my difficult to cover grey over my ears. The longer top area covered beautifully. The color was even all over. Thank you!

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Alice J. Q

Location: GOLD RIVER, CA

Jun 23, 2017

Hair type: Straight

Excellent

New, nicely removed residual color

Verified reviewer

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